Leon Berman – Principal, The IGB Group
With the launch of The IGB’s Group’s new website, we started a blog to share with friends and clients of the firm – and with the wider world – our thoughts on the news and issues that affect corporate performance, reputations and valuation. But before we tackle specific issues of concern to corporate communicators, I wanted to briefly comment on why we decided to add our voices to the blogosphere.
So, why do we blog? For the IGB Group, the answer boils down to the deep conviction that we can offer our readers a unique perspective on complex issues such as the valuation of corporate securities, delicate crises and day-to-day challenges in the areas of media relations, message development, perception research and in the craft of managing market expectations about corporate performance. The main distinction of our take on these issues is that it is based on extensive, ongoing first-hand research on the views of the financial community. We regularly conduct financial community surveys and interviews to discern the perceptions of portfolio managers, buy-side and sell-side analysts. This research results in findings not usually available to our readers elsewhere – not in analyst reports, not in media coverage, not in anecdotal insights gleaned from isolated interactions with the financial community. Based in part on our research findings, we offer our readers opinions and advice based on a thorough understanding of the financial community’s perceptions and expectations.
With this goal in mind, we plan to post the following types of blog entries in the coming months:
Financial Community Sentiment Reports – These reports will provide insights into the financial community’s views of the global economy, capital markets, specific sectors and industries and a variety of regulatory, political and social issues that affect corporate valuations and investor sentiment. Specifically, the next report will focus on the investment community’s outlook on the performance of global financial markets in 2011.
Controversial Issues – We regularly monitor key capital market trends, including SEC regulations, rulemaking and enforcement actions, SRO and FASB rules and other developments that command the attention of corporate decision makers. We will share with our blog readers timely updates on these and other issues that may affect best practices for corporate and financial communications.
News of the day – From the BP oil spill to the marginalization of the PE ratio as a barometer of economic performance, we take note of news and trends that move markets and compel corporate communicators to reconsider or reaffirm aspects of their craft. Some of our blog posts will focus on these headline-grabbing stories.
We look forward to sharing our thoughts with you, and we welcome your comments and active participation in the IGB Group blog.
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